Role and Value of Information to Todays Marketing Managers Essay

Role and Value of Information to Todays Marketing Managers - Essay Example According to Holland and Naude, the effectiveness of a marketing campaign should be evaluated on the basis of the relationships formed (Holland & Naude, 2004, 167). However, a Kotler asserts that information is very important to a marketing campaign. Therefore, he criticizes that marketing campaign should be assessed based on the information driven approaches that are used in the campaign (Kotler, 2005, 25). Information helps managers to identify and be acquainted with the latest trends in the market. The world of today is very diverse and market trends keep on changing depending on the level of innovation in the market. Markets that have highly innovative businesses will tend to have vast changes in their ways of operation. Therefore, a business located in such a market will need to be equipped with data about the latest trends in the market (Randall, 1993, 5). Therefore, information is very important in helping marketing managers to recognize changes in the market prices, product d esigns and packaging methods. Impact of Information Information in the current days has greatly changed due to use of current technology. For instance, promotional methods have improved due to technological advancement. Therefore, the way in which goods and services are advertised in the market has greatly changed. Managers should be aware of these changes so that they can make the right decisions concerning their marketing procedures. This is because; all business activities are also becoming more information intensive and thus, this also makes it easier to solve physical problems in the business (Holland & Naude, 2004, 168). However, Holland & Naude have been criticized that they do not analyze the whole market when giving out this report because; it is not all business activities that are information intensive in the market. There are other business activities which require very little information (Georgia State University, 2002, 11). Information in marketing has also changed to an extent that it facilitates the marketing plan and control of the organization. Unlike with the old marketing methods, currently marketing managers are able to plan in advance concerning their marketing strategies due to availability of information. The business is able to analyze the whole market effectively since; it will have collected full market information from its competitors (Holland & Naude, 2004, 170). Therefore, the business can use this information to ensure effective

Research Proposal Essay Example | Topics and Well Written Essays - 1750 words - 2

Research Proposal - Essay Example Due to such rapid increment, anti-fraud and risk management organizations are putting efforts to prevent the unethical practice that has now become a usual notion in financial sectors. Although risk management focuses more on insurance organizations; however, occupational fraud is one of the other significant aspect that has become a major concern for the risk management specialists. For such purpose, the proposed research will endeavor to recognize and analyze different aspects of occupational frauds while focusing on the factors in financial computing that enable individuals to commit frauds. Besides identification of thesis statement, it is very imperative for a researcher to set aims and objectives that play a significant role in planning an efficient research study while evading any chances of exploitation of resources. In this regard, research anticipates that findings of the proposed study will offer a critical analysis of different factors that create an environment that facilitates individuals in carrying out fraud activities in the organizations. Moreover, the proposed research will attempt to identify the role of technology, and specifically, financial computing in the provision of opportunities of occupational frauds in the financial sector. For such purpose, the researcher will put efforts to identify flaws in the financial sector that will enable the creation of preventive measures for such flaws. Thus, it is anticipation that completion of the proposed research will provide a comprehensive opportunities to the experts associated with risk management in analyzing situations from a broad perspective, rather than a limited perspective of typical occupational fraud. Furthermore, one of the other significant objectives of this research is to acquire realistic and ground-reality findings that will be beneficial and applicable for

The effect of EDPA and FDPA on students' final examination results Article

The effect of EDPA and FDPA on students' final examination results (You can change this) - Article Example school or college, to score well in the examination, students are now taking the help of private tuitions, specialized coaching centers as well as in modern times some software as well which are designed to evaluate the answers of the students based on their study materials and helping them to figure out where they stands before the examination. Topic of Discussion:The main question of this paper is how important is additional drill or technology for the better results in the examination. At the same time the paper is also give a comparative study of two offline technology namely EDPA and FDP and analyze based on a survey which one is better for the students. The school and college level exams bring a big pressure for the students as well as their parents also. The research has shown that the pressure of examination or weight of scoring high marks in examination always generate some anxietymind and in the heart of the student. To overcome those there are number of new theories in the present education system. Mainly the technology has changed the way students used to prepare themselves for studies and examination. The current trend of education is more or less based on one common idea and that is the last mistake is the best teacher of the student. From the early part of 1990s, the â€Å"constructivist revolution† as mentioned by Mayer (2004) has brought new conceptions of learning and the demand for life-long learning is omnipresent. To prepare students for better future as well as making them well equipped with the future corporate challenges, various educational institutes are now changing their tactics from vocational training to supervisor-oriented approach and discovery learning approach. In both of these approaches, the main focus is on active as well as experiential learning as a base of practical learning mode. The detail about school setting or the teaching process is a key behind better results. According to Kirschner et.al (2006) unguided or minimum

Judicial Activism Assignment Example | Topics and Well Written Essays - 750 words

Judicial Activism - Assignment Example The reason why I came down on Brennan’s side is that I find his point of view more realistic and progressive compared to Meese’s conservatism of sticking to the interpretation by the Framers of the Constitution, which is difficult, if not impossible, to determine.Borrowing from his words, I just find it unsettling that the â€Å"Constitution was meant to be interpreted only as the founding fathers intended† because it would be impossible to determine what their exact thoughts were given the time elapsed after the Constitution was framed.There may be notes and documents made during the debate in Philadelphia when the drafting of the Constitution was still in process but they will always be incomplete and can only give a hint of the intent of the Framers and cannot provide the total idea of the Framers when the Constitution was drafted.Assuming for the sake of argument that we should base our interpretations on the original intent of the Framers of the Constitution , the best record available during the drafting process of the Constitution that represents the thought of the Framers only represents about 7 percent of the Philadelphia debates.Gleaning from this figure, it is likely that succeeding interpretation would be to interpret it in the manner of judicial activism for the utter lack of documents to base the decision. I may wholeheartedly agree that the Framers of the Constitution had the noblest intention when they drafted the Constitution but they could not possibly anticipate nor box the realities of future according to the wisdom of their time.

A promotional plan to launch the new brand Assignment - 1

A promotional plan to launch the new brand - Assignment Example Human needs can only be satisfied by a product. Additionally, such products need to have a distinct identification. Such identification adequately distinguishes the new product from those that exist in the market. This identification creates a product brand. Additionally, besides branding, packaging and advertising contribute towards a brand name. For instance, Coca Cola is globally identifiable for its name and brand that uses red writings against white backgrounds. Brand naming may be used as a strategy in successful business. Therefore, a brand name can only be launched after thinking of the long term effects of the name on the consumers. Once established, changing of brands may incur huge expenses. A brand of a product serves both the buyer and seller since it helps the consumers to differentiate the products form other varieties. Sharp, effective, memorable and distinguishable branding helps in ensuring customer loyalty. Consumers are believed to use a product repeatedly only wh en they are fully satisfied by the product (Haig 2005, pg. 65). For new products in the market, branding involves various terminologies that are distantly distinctive. These terms include trademark, brand, brand mark and the brand name. According to (Haig, 2005) a brand can be a format, design, term, symbol, name or a combination of these elements. Mainly, a brand needs to distinguish the manufacturer and distributors of the product from those that exist in the market. Alternatively, a brand name refers to the pronounceable brand identity of the product. A good brand name may contribute towards product popularity. Often, a brand name needs to be patented to hinder replication and imitations. On the other hand, a brand mark needs to identify its products using a distinguishable symbol. In most cases, consumers identify the manufacturer of a product using the symbol. For instance, other products manufactured by Coca Cola can be

Engineering and Construction Issues that Surrounded the Three Gorges Essay

Engineering and Construction Issues that Surrounded the Three Gorges Project - Essay Example Riddled with massive corruption that even worsened the environmental hazards tied to the project, the Three Gorges projects holds the world record for the number of people displaced (Shu, 2012 pg. 14). The most damning yet unthinkable reality is the number of people displaced during the construction of the Dam. From the onset, the dam was intended to be a massive project, little was it known that the effects will be enormous as well. According to available statistics, close to 1.2 million people were ejected out of their dwellings to give room for the project. As if not enough, several cities, towns and villages were flooded. As such, the project led to unimaginable levels of human rights violations. Moreover, the environmental impacts of this initially heroic undertaking are incredible. To make the situation even worse, the environmental effects of this project may continue into the unforeseen future if measures are not taken to mitigate them. As the dam transforms the landscape of the area, so are the weather pattern and ultimately, the climatic conditions. Precisely, while the erosion is likely to cause landslides, the weight of water in the reservoir is likely to cause reservoir-induced seismicity. Also, the model of this dam is likely to develop complications in future, which may in turn add more trouble to the existing string of trouble for the locals. As much as the effects may be blamed on corruption and the engineers, it is also certain that the size of this project may have significantly contributed to the current predicaments facing the dam. Up until now, more and more controversies spring up from engineers concerning the model of the Three Gorges Dam, which, unfortunately, is already being replicated by the Chinese engineers world-over.  

A promotional plan to launch the new brand Assignment - 1

A promotional plan to launch the new brand - Assignment Example Human needs can only be satisfied by a product. Additionally, such products need to have a distinct identification. Such identification adequately distinguishes the new product from those that exist in the market. This identification creates a product brand. Additionally, besides branding, packaging and advertising contribute towards a brand name. For instance, Coca Cola is globally identifiable for its name and brand that uses red writings against white backgrounds. Brand naming may be used as a strategy in successful business. Therefore, a brand name can only be launched after thinking of the long term effects of the name on the consumers. Once established, changing of brands may incur huge expenses. A brand of a product serves both the buyer and seller since it helps the consumers to differentiate the products form other varieties. Sharp, effective, memorable and distinguishable branding helps in ensuring customer loyalty. Consumers are believed to use a product repeatedly only wh en they are fully satisfied by the product (Haig 2005, pg. 65). For new products in the market, branding involves various terminologies that are distantly distinctive. These terms include trademark, brand, brand mark and the brand name. According to (Haig, 2005) a brand can be a format, design, term, symbol, name or a combination of these elements. Mainly, a brand needs to distinguish the manufacturer and distributors of the product from those that exist in the market. Alternatively, a brand name refers to the pronounceable brand identity of the product. A good brand name may contribute towards product popularity. Often, a brand name needs to be patented to hinder replication and imitations. On the other hand, a brand mark needs to identify its products using a distinguishable symbol. In most cases, consumers identify the manufacturer of a product using the symbol. For instance, other products manufactured by Coca Cola can be