Contract Law Essay Example | Topics and Well Written Essays - 2500 words - 2

Contract Law - Essay Example contract law have included several clauses so that any specific situation will be easily fitted in to the case and solution will be provided by the judges after going through all the deliberations. In the present case study, it is clearly apparent that seller (The individual or organization who sells the goods to buyer) has violated the contract law provisions. The contract law states that once the agreement was made, the terms and conditions should be accurately followed with minor exceptions only with sufficient justification. Hence the buyer (on behalf of Buyer Ltd. : Tom) should file a case in the court of law to get the justice. The violation of contract law was clearly committed by the seller (on behalf of Seller Ltd. : Max) with ill intention of charging extra money of  £2800. The case can be filed against the seller as it violated both English contract law and unfair contract terms act (1977). This has been found to be in violation with the principles of European contract law (Ole Lando et al., 2003 ; The commission on European conract law, 1999) . False representation or misrepresentation may be considered as serious offence as it affects the interests of the general public involved in trade transactions severely. The seller has been indulged in false representation in claiming his bill amount for the hydraulic jack system. The English contract law also clearly prohibits the actions relating to the breach of contract (Samuel Williston, 1903). It was also found to be against the fair trading and hence comes under unfair contract terms act (1977) 1. This helps in narrowing the gap between the classic theory of contract law and social reality and hence found to be effective in providing justice to the innocent clients (Hugh Beal, 1978 ; Friedmann, 1972). The violation of terms and conditions signed at the time of contract is legally punishable and hence the parties have to bind themselves to the contract strictly 2. The buyer has to proceed to the court

Illustrious Case Essay Example for Free

Illustrious Case Essay The key inputs to implement a Material Requirement Planning come from three sources: a Bill of Materials (BOM), a Master Production Schedule and Inventory Records. The Bill of Materials contain information on every item or assembly required to produce end items, this includes raw materials, component parts, and subassemblies. The Master Production Schedule anticipates how much of each item is wanted and when is wanted. The Master Production Schedule is developed from forecasts and firm customer orders for end items, safety stock requirements, and internal orders. The Inventory Records provides information of how much inventory is already on hand or on order, and thus should be substracted from the material requirements. These records must be kept up to date. The outputs expected from MRP inlude three primary reports and three secondary reports. The primary reports consist of: planned order schedules, which outline the quantity and timing of future material orders; order releases, which authorize orders to be made; and changes to planned orders, which might include cancellations or revisions of the quantity or time frame. The secondary reports include: performance control reports, which are used to track problems like missed delivery dates and stock outs in order to evaluate system performance; planning reports, which can be used in forecasting future inventory requirements; and exception reports, which identifies major problems like late orders or excessive scrap rates. The bills of materials for two finished products (D and E), inventory status, and other relevant information are given below. Compute the planned order releases and projected on-hand inventory balances for parts D, E, and F.

Michelangelo Buonarroti :: essays research papers

Michelangelo Buonarotti   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Michelangelo Buonarotti was the most famous artist of the Italian Renaissance, and one of the greatest artists of all time.† (Encyclopedia, pg.398) Michelangelo was a sculpture, architect, and painter. He started to develop his talents, at an early age.   Ã‚  Ã‚  Ã‚  Ã‚  Michelangelo was born on March 6, 1475, in the small Italian village of Caprese near Florence. (Personal, pg.1) At age 12, Michelangelo became an apprentice painter, to Domenico Ghirlandajo. There after he started sculpting, one of the less popular forms of art during this time period. (Encyclopedia, pg.398)   Ã‚  Ã‚  Ã‚  Ã‚  Sculpting was Michelangelo’s one true passion. â€Å"Michelangelo resisted the paintbrush, vowing with his characteristic vehemence that his sole tool was the chisel.† (Sunsite, pg.1) Michelangelo’s statue named â€Å"David† is his most well known. He started creating the statue of â€Å"David† in 1501 and completed his masterpiece in 1504. The statue is carved from marble and stands at a towering 14 feet 3 inches. â€Å"The choice of David was supposed to reflect the power and determination of Republican Florence and was under constant attack from supporters of the usurped Medicis.† (Rubens, pg.1)   Ã‚  Ã‚  Ã‚  Ã‚  Even though Michelangelo loved to sculpt it was not his only artistic talent. Another artistic talent of his was painting. Michelangelo’s largest and most famous paint was that on the ceiling of the Sistine Chapel. It took him 4 years to complete, from 1508 to 1512. (Castela, pg.1)He also painted the â€Å"Last Judgment† over the altar in the chapel. The â€Å"Last Judgment† took 6 years for him to finish, from 1535 and 1541.   Ã‚  Ã‚  Ã‚  Ã‚  Michelangelo was also a magnificent architect. In 1560, he designed a dome to cover a massive opening, on the Sistine Chapel. They began to construct the dome that he had designed in 1560.

Capturing the Value of Supplementary Services

A brief note on Supplementary service verses standard service: The service as a product is essentially described as a package or bundle of different services, tangibles and intangibles, which all together form the total product. The package is divided into two main categories: the first one is the main service, which is called the ‘core service' or ‘substantive service'. The other one is ‘auxiliary services' or ‘extras', which are often referred to as ‘peripherals' or ‘peripheral services'. These are also known as supplementary services. The core service is the basic value provided by the service product.It is the reason to purchase or consume services. This is the reason for which any company is in business too. Supplementary services are those that facilitate and enhance use of the core services. These are services other than core that companies offer to their customers to give additional value to their products or to encourage customer loyalty. Flexible Services Offering: It has been observed through research that most suppliers typically provide customers with more services than they want or need at prices that often reflect neither the value of those services to customers nor the cost of providing them.Too many times the manufactures continue to let sales people give away whatever services they think it will take to land a deal, even if those freebies dramatically reduce the profitability of business. To overcome the cost associated with the above issues, the author has suggested the ‘flexible service offering’ model to enable manufacturing and service companies reduce the number and cost of services they use to augment their core products.This approach enables the company to identify a naked solution or a naked system (which is the bare-bones-minimum number of services uniformly valued by all customers in a given segment at the lowest possible price that yield a profit). These naked solutions are then wrapp ed with options – particular services valued by individual customers within the segment. The steps to achieve flexible service offering are, ? Understand the supplementary services portfolio.If the company compiles the complete inventory of supplementary service, then it can assess the value of each service and the cost of providing it. ? Assess the value of the service rather than just measuring the customer satisfaction. Results indicate that while customers determine their re-purchase intention based on both core and supplementary service quality, mediated by value and satisfaction there is a direct and positive relationship of involvement between customer satisfaction and value of supplementary service provided. Extend the activity-based-costing technique to supplementary services as well. If the manufacture can break down costs on segment-to-segment and customer-to-customer basis, then it is viable to determine the value/price of the service being offered. This helps ind ustries to target those market segments where their products or services provided the greatest value to customers and thus held the greatest potential for profit. Identify the existing standard services that can be done away with or specialized services that can be part of standardized services.Identify the existing optional services that can be discontinued. The benchmark here is simple: if the cost of the optional service exceeds the customers’ willingness to pay for it, the service should be discontinued. ? Apart from identifying the standard or optional services, to stay ahead in competition a manufacture has to continually innovate and produce new value added services. *For example in a survey taken by Hong Kong mobile phone industry to gauge the benefits of the supplementary services among the customers, it was reveled that the only one of the supplementary services (both optional and standard like pricing policy, staff assistance, customer service and transmission qual ity and network coverage) factor in the satisfaction determinants among the mobile phone users.The results suggest that network providers should focus more on transmission quality and network coverage as the core attributes of their service offerings and formulate appropriate ricing policy, rather than competing or focusing more on supplementary services like varied customer services. Benefits: When the supplementary services are offered with all the above attributes discussed in the flexible services offering section, there are lot many benefits the service providers gain and it also establishes the fact that trimming the supplementary services to what is required and beneficial to the manufacturer has benefits that far outweigh the benefits of keeping all the supplementary services just so as to satisfy the customer and keep the market share.Flexible service offering provides suppliers with a powerful means of retaining and expanding business with their most valuable customers. ? Helps customize the packages of products and services to meet more precisely the requirements of its spectrum of customers. ? Enables managers to be more adaptive and responsive in their pricing. ? Flexible service offering helps companies to revamp their sales force philosophies and practices. More control is given in the hands of the sales team there by enabling sales team to be more persuasive in explaining the value of services to the customers. #Case Study: Credit Card Marketing in Indian Industry The case study below deals with managing perceived risk for credit card purchase through supplementary services. Supplementary services can play a significant role in controlling functional and psychological perceived risk associated with credit card services. Marketers of credit cards can enhance the value of services to customers and can thus enhance purchase possibilities by reducing perceived risk through supplementary services that are controllable.Perceived risk is defined as th e uncertainty that consumers face when they cannot foresee the consequences of their purchase decisions. The supplementary services recognized in this case were, ? ATM access, cash advance, and cash withdrawal and other facilities to meet financial requirements effectively. ? ATM access, cash advance, and cash withdrawal facilities with credit card. ? Through add-on card other family members can also use the credit card. ? Buying airline/railway tickets by using credit card at special counters save time. Additional facilities with credit card increase its usage value. In a study done by the author (Dr. Anita Goyal), it was revealed that 79. 26% agree with the idea that supplementary services provide operational value. It was also inferred that there were significant differences in the frequency of perceptions towards the statements indicating the functional utility of supplementary services available with credit cards. 70. 64% agree that supplementary services with credit cards help them to take care of psychological risk.There is a favorable perception of supplementary services in controlling the psychological risk. Respondents feel mental satisfaction to have supplementary services with credit cards. Thus, consumers while deciding for a credit card purchase consider facilitating services and supplementary services as significant in providing help to consumers for pre-purchase evaluation of credit cards and to make credit card purchase decisions in the Indian environment.References: 1. * Customer Satisfaction in the Hong Kong Mobile Phone Industry. – Service Industries Journal; Jul99, Vol. 19 Issue 3, p162-174, 13p, 3 charts http://search. ebscohost. com/login. aspx? direct=true&db=bth&AN=2514451&site=ehost-live 2. ## Managing perceived risk for credit card purchase through supplementary services. – Journal of Financial Services Marketing; Mar2008, Vol. 12 Issue 4, p331-345, 15p, 6 charts. http://search. ebscohost. com/login. aspx? direct=true&d b=bth&AN=31227169&site=ehost-live

Economic development in low income countries Essay

It is no secret that despite the breakthroughs in international economic dynamics, development is still elusive to some of the world’s poorer countries. However, current trends indicate that some of these low income nations are actually faring much better than others. Countries like China, Vietnam, and India might be well on their way to economic prosperity. The purpose of this paper is to identify the current aspects that affect economic progress and identify existing trends within those aspects. This paper gauges the sensitivity of low income countries to such trends. In particular, this paper discusses the aspects of globalization and education; the parts that each of these aspects play in determining the economic fate of low income countries. In the continuing rise of globalization, lines that have previously separated nations are now being blurred. The advent of free trade a few decades passed has increased not only economic, but cultural interactions among countries worldwide. These developments preview a globalized perspective of the economy, where the concept of nation as an economic barrier because of tariffs and trade regulations may no longer apply. If we look at how low income countries fare in the light of a globalizing world market, there are varied effects that can be observed. The influx of multinational corporations into countries of the third world brought about by the prospect of more affordable labor boosts employment rates and strengthens these countries’ current economic standing. Countries like India, Vietnam, and the Philippines currently thrive on jobs provided by various outsourcing corporations from the United States and Europe. On the other hand, some countries tend to suffer trade abuse from countries with stronger markets when it comes to the lowering of trade barriers. Without trade barriers on foreign products, the local companies of poorer countries find it much harder to compete with their foreign counterparts. The larger companies obviously have greater capital and can afford to lower prices much more than local smaller companies. On the other hand despite the lowering of tariffs in the countries where larger companies are based, smaller companies from other countries who want to enter into those markets still have a hard time. A good example of this can be seen in the case of China and the Philippines. China’s booming economy exported goods worth over $18. 6 million into the Philippines in 2005 while the Philippines was only able to export $2. 3 million (Rogers, 2006). Clearly, smaller companies in the Philippines are sorely outclassed by Chinese capital and cheap labor. China has is in fact making remarkable market headway in the international arena despite the prevailing low average income per annum of U. S. $2,040. With regards to direct investment, smaller companies yet find themselves outgunned once more by their larger competitors. Direct investment allows large companies to infiltrate chap labor markets where smaller companies operate. They are able to offer higher wages to workers from smaller companies owing largely to wide differences in capital which is boosted more by differences in foreign currencies. On the other hand, smaller companies neither have the ability nor the need to expand their workforce and operations into other countries. Foreign direct investment is not only useless to them, but it also creates an avenue for their workers to be pirated by larger foreign companies. Therefore it can be concluded that globalization is value neutral when it comes improving the economy of low income countries. Both India and the Philippines experienced long colonized rule which resulted to staggering economies in both cases. Yet after their freedom from their respective conquerors, the economics as well as other aspects of advancement in either country took different turns. Economically, India lagged behind the Philippines for many years proceeding World War II, but India’s investment in education eventually paid off. The Indian government sets aside as much as 55% of the national budget for the development of basic and tertiary education from since 1968 (Basham, 2005). The Philippines also allocates considerable budget in education but rampant corruption in the country prevents any authentic development from occurring. As a result, the country fared consistently low in successive Trends in Mathematics and Science Studies examinations conducted in 1999 and 2004 (Basham, 2005). The trends brought about by education reflect the quality of labor that a country has to offer and consequentially, the strength of its economy. While outsourcing western companies still obtain services from the Philippines for their call centers and medical transcription needs, they go to India for specialized and technological professional services. Therefore it can be concluded that advances in education equate to advances in a country’s economy. It also holds true that countries that make considerable genuine investments in their education system develop a citizenry that fares relatively better in the international job market than countries who do not. In conclusion, there are indeed varying rates of economic development present in low income countries. These rates are partly dictated by trends in globalization and in education. It is imperative for less developed countries to take heed of their neighboring countries’ actions and follow suit, or risk being left behind by a rapidly evolving world economy.

Essay on Pets

Essay on Pets This essay is about animals as pets and the opposing and conflicting views. Many people think that pets are too much of a responsibility, as they require food, walked on a regular basis, trained properly and lots of love and care. Any pet that lives outside a cage has to be trained properly so that it does not soil the home. Without training dogs can be very destructive and even dangerous. Pets are also very expensive and their food, toys, and medical treatment cost a lot of money too. Some pets are not looked after properly by their owners and sometimes the owner even loses interest. There were 40,879 humane destruction’s of dogs last year, 32,769 of cats and 18,816 of others. These figures include 29,610 dogs and cats too sick to live. People are cruel to pets and hurt them in al sorts of ways. In 1985 the RSPCA had to destroy 137,632 dogs cats and other pets, many were healthy but just too much for the RSPCA to find homes for. Inspectors from the RSPCA were called out to investigate 64,678 complaints last year. These are just some of the bad points of having a pet. Others think of pets as trusted friends as they give us comfort and affection. Pets are tame animals kept for companionship or because they are attractive to look at. Pets are good fun and can teach children responsibilities in life. Pets in the UK are very popular below are the top ten pets in England and Wales. In 1980 there was 5.6million dogs in the UK, this number increased by 1.8million in 1989. There were 2million more cats in the UK in 1989 than in 1980. The number of Budgies also increased by 0.1million in 1989. The Royal Society for the prevention of cruelty to animals more commonly known as the RSPCA looks after animals that have been treated badly. Last year the RSPCA homed 105,079 animals including dogs, cats and many other animals. If you don’t have a pet I would seriously consider buying one. Pets are very good company and almost any animal could be a pet. Unusual pets require special care and some knowledge and how they behave in the wild. Many pets need very little attention or space – there is room in the smallest home for a fish tank or a birdcage.

Undergraduate Learning Profile Essay Essay Example

Undergraduate Learning Profile Essay Essay Example Undergraduate Learning Profile Essay Essay Undergraduate Learning Profile Essay Essay Strategic Approach From the stud skills inventory for students scores, my study approach is the strategic approach as I scored highest points in the strategic approach as compared to the deep approach and the surface approach. I am a focused learner who aims at achieving the highest marks possible in tests. I am, also good at time management as well as planning to help me in using my efforts effectively. I also know how to choose my study materials and prepare a conductive environment for my studies. I am also keen to details and can easily study patterns and understand what the assessors expect from the assignments as well as determine the perceive preferences of each teacher. Your name and something about yourself: My name is Kamaljeet Kaur. Based on my personality traits, realized that I am extroverted, agreeable, detailed and relaxed. I found that I like competition, easily get bored with routine and monotony. However, I am also surprised that I can work well under minimal supervision and pressure. The reason why you are studying nursing My main reason why I am studying nursing is that nursing to me is like a calling, a passion, and chosen career path. I like taking care of sick people and giving them hopes when they are very sick and worried about their health. I believe empowering people even in their death bed and offering hope. One learning strength you possess which will be useful for your study this semester The learning strength that I believe I possess and I can use this semester is time management. I am good in time management and if I use that well, I can cover the whole syllabus ahead of the teacher and prepare myself well for the examinations. One specific strategy you will put in place to help you learn better this semester One strategy that I will put in place help me learn better is combining both conventional learning tools and technology. There are tons of resources online that can be accessed over the internet at little or no cost to supplement the available conventional books. Support or source of help you have in place (or in mind) if you need it this semester (for example your partner, the Learning Centre, the lecturer). The school has a digital library that would be instrumental in my learning. I also have access to lecturers with whom I can organize one- on-one session to help me understand and apply concepts learned in this course. Write a paragraph (250 450 words) reflecting on your learning strengths and weaknesses and providing the three specific strategies you will put into place to improve your learning this semester. My strengths include being good at time management. I know how to manage time through proper planning and executing my plans. I also have a good memory and can remember most of the concepts taught in class. I can also attribute my academic success to my curiosity because I am always curious which is what drives me to want to learn more. My main weaknesses include my love for social activities. I like socializing which consumes a lot of my time. I also like surfing the internet and spend a lot of time on Facebook another social networking sites. There are many opportunities at school that I can take advantage of to my success in course work. For example, I have resources such as books at my disposal. I also have access to the digital library which can contribute significantly to my academic achievement. There are also some loving, caring and competent lecturers who are open to discussion and are helpful. There are many threats in school that is likely to affect my studies. These threats are, however, manageable if only I can prioritize and organize myself. For example, there is much time wasting activities such as betting and drinking which is a hindrance to college learning. There are also social events in the school throughout the semesters that are a threat to proper learning. These social events do not add value to my school life or academic. Never the less, there are some strategies that I need to integrate to enhance my learning capabilities this semester. For example, I will prioritize my activities from the most impo rtant to the least important. I would engage in learning activities more as they are sources of networking and learning which are inry6umentalt to my academic achievement. I would also teach myself new skills every day such as academic writing, scholarly referencing, using the internet to research, avoiding academic malpractices as well as doing exceptional research.

The Great Chicago Fire of 1871 and Its Aftermath

The Great Chicago Fire of 1871 and Its Aftermath The Great Chicago Fire destroyed a major American city, making it one of the most destructive disasters of the 19th century. A Sunday night blaze in a barn quickly spread, and for approximately 30 hours the flames roared through Chicago, consuming hastily constructed neighborhoods of immigrant housing as well as the citys business district. From the evening of October 8, 1871, until the early hours of Tuesday, October 10, 1871, Chicago was essentially defenseless against the enormous fire.  Thousands of homes were reduced to cinders, along with hotels, department stores, newspapers, and government offices. At least 300 people were killed. The cause of the fire has always been disputed. A local rumor, that Mrs. OLeary’s cow started the blaze by kicking over a lantern is probably not true. But that legend stuck in the public mind and holds fast to this day. What is true is that the fire did start in a barn owned by the OLeary family, and the flames, whipped by strong winds, quickly moved onward from that point. A Long Summer Drought The summer of 1871 was very hot, and the city of Chicago suffered under a brutal drought. From early July to the outbreak of the fire in October less than three inches of rain fell on the city, and most of that was in brief showers. The heat and lack of sustained rainfall put the city in a precarious position as Chicago consisted almost entirely of wooden structures. Lumber was plentiful and cheap in the American Midwest in the mid-1800s, and Chicago was essentially built of timber. Construction regulations and fire codes were widely ignored. Large sections of the city housed poor immigrants in shabbily constructed shanties, and even the houses of more prosperous citizens tended to be made of wood. A sprawling city virtually made of wood drying out in a prolonged drought inspired fears at the time. In early September, a month before the fire, the city’s most prominent newspaper, the Chicago Tribune, criticized the city for being made of â€Å"firetraps,† adding that many structures were â€Å"all sham and shingles.† Part of the problem was that Chicago had grown quickly and had not endured a history of fires. New York City, for instance, which had undergone its own great fire in 1835, had learned to enforce building and fire codes. The Fire Began in OLearys Barn On the night before the great fire, another major fire broke out that was battled by all the city’s fire companies. When that blaze was brought under control it seemed that Chicago had been saved from a major disaster. And then on Sunday night, October 8, 1871, a fire was spotted in a barn owned by an Irish immigrant family named OLeary. Alarms were sounded, and a fire company which had just returned from battling the previous nights fire responded. There was considerable confusion in dispatching other fire companies, and valuable time was lost. Perhaps the fire at the OLeary barn could have been contained if the first company responding had not been exhausted, or if other companies had been dispatched to the correct location. Within a half-hour of the first reports of the fire at OLearys barn, the fire had spread to nearby barns and sheds, and then to a church, which was quickly consumed in flame. At that point, there was no hope of controlling the inferno, and the fire began its destructive march northward toward the heart of Chicago. The legend took hold that the fire had started when a cow being milked by Mrs. OLeary had kicked over a kerosene lantern, igniting hay in the OLeary barn. Years later a newspaper reporter admitted to having made up that story, but to this day the legend of Mrs. OLearys cow endures. The Fire Spread The conditions were perfect for the fire to spread, and once it went beyond the immediate neighborhood of OLearys barn it accelerated quickly. Burning embers landed on furniture factories and grain storage elevators, and soon the blaze began to consume everything in its path. Fire companies tried their best to contain the fire, but when the city’s waterworks were destroyed the battle was over. The only response to the fire was to try to flee, and tens of thousands of Chicagos citizens did. It has been estimated that a quarter of the city’s approximately 330,000 residents took to the streets, carrying what they could in a mad panic. A massive wall of flame 100 feet high advanced through city blocks. Survivors told harrowing stories of strong winds pushed by the fire-spewing burning embers so that it looked as if it was raining fire. By the time the sun rose on Monday morning, large parts of Chicago were already burned to the ground. Wooden buildings had simply disappeared into piles of ash. Sturdier buildings of brick or stone were charred ruins. The fire burned throughout Monday. The inferno was finally dying out when the rain began on Monday evening, finally extinguishing the last of the flames in the early hours of Tuesday. The Aftermath of the Great Chicago Fire The wall of flame that destroyed the center of Chicago leveled a corridor about four miles long and more than a mile wide. The damage to the city was nearly impossible to comprehend. Virtually all government buildings were burned to the ground, as were the newspapers, hotels, and any just about any major business. There were stories that many priceless documents, including letters of  Abraham Lincoln, were lost in the fire. And its believed that original negatives of classic portraits of Lincoln taken by Chicago photographer Alexander Hesler were lost. Approximately 120 bodies were recovered, but it was estimated that more than 300 people died. Its believed that many bodies were entirely consumed by the intense heat. The cost of destroyed property was estimated at $190 million. More than 17,000 buildings were destroyed, and more than 100,000 people were left homeless. News of the fire traveled quickly by telegraph, and within days newspaper artists and photographers descended upon the city, recording the massive scenes of destruction. Chicago Was Rebuilt After the Great Fire Relief efforts were mounted, and the US Army took control of the city, placing it under martial law. Cities in the east sent contributions, and even President Ulysses S. Grant sent $1,000 from his personal funds to the relief effort. While the Great Chicago Fire was one of the major disasters of the 19th century and a profound blow to the city, the city was rebuilt fairly quickly. And with the rebuilding came better construction and much stricter fire codes. Indeed, the bitter lessons of Chicagos destruction affected how other cities were managed. And while the story of Mrs. OLeary and her cow persists, the real culprits were simply a long summer drought and a sprawling city built of wood. Sources Carson, Thomas and Mary R. Bonk.  Chicago Fire of 1871. Gale Encyclopedia of U.S. Economic History: Vol.1. Detroit: Gale, 1999. 158-160.  Gale Virtual Reference Library.

Role and Value of Information to Todays Marketing Managers Essay

Role and Value of Information to Todays Marketing Managers - Essay Example According to Holland and Naude, the effectiveness of a marketing campaign should be evaluated on the basis of the relationships formed (Holland & Naude, 2004, 167). However, a Kotler asserts that information is very important to a marketing campaign. Therefore, he criticizes that marketing campaign should be assessed based on the information driven approaches that are used in the campaign (Kotler, 2005, 25). Information helps managers to identify and be acquainted with the latest trends in the market. The world of today is very diverse and market trends keep on changing depending on the level of innovation in the market. Markets that have highly innovative businesses will tend to have vast changes in their ways of operation. Therefore, a business located in such a market will need to be equipped with data about the latest trends in the market (Randall, 1993, 5). Therefore, information is very important in helping marketing managers to recognize changes in the market prices, product d esigns and packaging methods. Impact of Information Information in the current days has greatly changed due to use of current technology. For instance, promotional methods have improved due to technological advancement. Therefore, the way in which goods and services are advertised in the market has greatly changed. Managers should be aware of these changes so that they can make the right decisions concerning their marketing procedures. This is because; all business activities are also becoming more information intensive and thus, this also makes it easier to solve physical problems in the business (Holland & Naude, 2004, 168). However, Holland & Naude have been criticized that they do not analyze the whole market when giving out this report because; it is not all business activities that are information intensive in the market. There are other business activities which require very little information (Georgia State University, 2002, 11). Information in marketing has also changed to an extent that it facilitates the marketing plan and control of the organization. Unlike with the old marketing methods, currently marketing managers are able to plan in advance concerning their marketing strategies due to availability of information. The business is able to analyze the whole market effectively since; it will have collected full market information from its competitors (Holland & Naude, 2004, 170). Therefore, the business can use this information to ensure effective

Research Proposal Essay Example | Topics and Well Written Essays - 1750 words - 2

Research Proposal - Essay Example Due to such rapid increment, anti-fraud and risk management organizations are putting efforts to prevent the unethical practice that has now become a usual notion in financial sectors. Although risk management focuses more on insurance organizations; however, occupational fraud is one of the other significant aspect that has become a major concern for the risk management specialists. For such purpose, the proposed research will endeavor to recognize and analyze different aspects of occupational frauds while focusing on the factors in financial computing that enable individuals to commit frauds. Besides identification of thesis statement, it is very imperative for a researcher to set aims and objectives that play a significant role in planning an efficient research study while evading any chances of exploitation of resources. In this regard, research anticipates that findings of the proposed study will offer a critical analysis of different factors that create an environment that facilitates individuals in carrying out fraud activities in the organizations. Moreover, the proposed research will attempt to identify the role of technology, and specifically, financial computing in the provision of opportunities of occupational frauds in the financial sector. For such purpose, the researcher will put efforts to identify flaws in the financial sector that will enable the creation of preventive measures for such flaws. Thus, it is anticipation that completion of the proposed research will provide a comprehensive opportunities to the experts associated with risk management in analyzing situations from a broad perspective, rather than a limited perspective of typical occupational fraud. Furthermore, one of the other significant objectives of this research is to acquire realistic and ground-reality findings that will be beneficial and applicable for

The effect of EDPA and FDPA on students' final examination results Article

The effect of EDPA and FDPA on students' final examination results (You can change this) - Article Example school or college, to score well in the examination, students are now taking the help of private tuitions, specialized coaching centers as well as in modern times some software as well which are designed to evaluate the answers of the students based on their study materials and helping them to figure out where they stands before the examination. Topic of Discussion:The main question of this paper is how important is additional drill or technology for the better results in the examination. At the same time the paper is also give a comparative study of two offline technology namely EDPA and FDP and analyze based on a survey which one is better for the students. The school and college level exams bring a big pressure for the students as well as their parents also. The research has shown that the pressure of examination or weight of scoring high marks in examination always generate some anxietymind and in the heart of the student. To overcome those there are number of new theories in the present education system. Mainly the technology has changed the way students used to prepare themselves for studies and examination. The current trend of education is more or less based on one common idea and that is the last mistake is the best teacher of the student. From the early part of 1990s, the â€Å"constructivist revolution† as mentioned by Mayer (2004) has brought new conceptions of learning and the demand for life-long learning is omnipresent. To prepare students for better future as well as making them well equipped with the future corporate challenges, various educational institutes are now changing their tactics from vocational training to supervisor-oriented approach and discovery learning approach. In both of these approaches, the main focus is on active as well as experiential learning as a base of practical learning mode. The detail about school setting or the teaching process is a key behind better results. According to Kirschner et.al (2006) unguided or minimum

Judicial Activism Assignment Example | Topics and Well Written Essays - 750 words

Judicial Activism - Assignment Example The reason why I came down on Brennan’s side is that I find his point of view more realistic and progressive compared to Meese’s conservatism of sticking to the interpretation by the Framers of the Constitution, which is difficult, if not impossible, to determine.Borrowing from his words, I just find it unsettling that the â€Å"Constitution was meant to be interpreted only as the founding fathers intended† because it would be impossible to determine what their exact thoughts were given the time elapsed after the Constitution was framed.There may be notes and documents made during the debate in Philadelphia when the drafting of the Constitution was still in process but they will always be incomplete and can only give a hint of the intent of the Framers and cannot provide the total idea of the Framers when the Constitution was drafted.Assuming for the sake of argument that we should base our interpretations on the original intent of the Framers of the Constitution , the best record available during the drafting process of the Constitution that represents the thought of the Framers only represents about 7 percent of the Philadelphia debates.Gleaning from this figure, it is likely that succeeding interpretation would be to interpret it in the manner of judicial activism for the utter lack of documents to base the decision. I may wholeheartedly agree that the Framers of the Constitution had the noblest intention when they drafted the Constitution but they could not possibly anticipate nor box the realities of future according to the wisdom of their time.

A promotional plan to launch the new brand Assignment - 1

A promotional plan to launch the new brand - Assignment Example Human needs can only be satisfied by a product. Additionally, such products need to have a distinct identification. Such identification adequately distinguishes the new product from those that exist in the market. This identification creates a product brand. Additionally, besides branding, packaging and advertising contribute towards a brand name. For instance, Coca Cola is globally identifiable for its name and brand that uses red writings against white backgrounds. Brand naming may be used as a strategy in successful business. Therefore, a brand name can only be launched after thinking of the long term effects of the name on the consumers. Once established, changing of brands may incur huge expenses. A brand of a product serves both the buyer and seller since it helps the consumers to differentiate the products form other varieties. Sharp, effective, memorable and distinguishable branding helps in ensuring customer loyalty. Consumers are believed to use a product repeatedly only wh en they are fully satisfied by the product (Haig 2005, pg. 65). For new products in the market, branding involves various terminologies that are distantly distinctive. These terms include trademark, brand, brand mark and the brand name. According to (Haig, 2005) a brand can be a format, design, term, symbol, name or a combination of these elements. Mainly, a brand needs to distinguish the manufacturer and distributors of the product from those that exist in the market. Alternatively, a brand name refers to the pronounceable brand identity of the product. A good brand name may contribute towards product popularity. Often, a brand name needs to be patented to hinder replication and imitations. On the other hand, a brand mark needs to identify its products using a distinguishable symbol. In most cases, consumers identify the manufacturer of a product using the symbol. For instance, other products manufactured by Coca Cola can be

Engineering and Construction Issues that Surrounded the Three Gorges Essay

Engineering and Construction Issues that Surrounded the Three Gorges Project - Essay Example Riddled with massive corruption that even worsened the environmental hazards tied to the project, the Three Gorges projects holds the world record for the number of people displaced (Shu, 2012 pg. 14). The most damning yet unthinkable reality is the number of people displaced during the construction of the Dam. From the onset, the dam was intended to be a massive project, little was it known that the effects will be enormous as well. According to available statistics, close to 1.2 million people were ejected out of their dwellings to give room for the project. As if not enough, several cities, towns and villages were flooded. As such, the project led to unimaginable levels of human rights violations. Moreover, the environmental impacts of this initially heroic undertaking are incredible. To make the situation even worse, the environmental effects of this project may continue into the unforeseen future if measures are not taken to mitigate them. As the dam transforms the landscape of the area, so are the weather pattern and ultimately, the climatic conditions. Precisely, while the erosion is likely to cause landslides, the weight of water in the reservoir is likely to cause reservoir-induced seismicity. Also, the model of this dam is likely to develop complications in future, which may in turn add more trouble to the existing string of trouble for the locals. As much as the effects may be blamed on corruption and the engineers, it is also certain that the size of this project may have significantly contributed to the current predicaments facing the dam. Up until now, more and more controversies spring up from engineers concerning the model of the Three Gorges Dam, which, unfortunately, is already being replicated by the Chinese engineers world-over.  

A promotional plan to launch the new brand Assignment - 1

A promotional plan to launch the new brand - Assignment Example Human needs can only be satisfied by a product. Additionally, such products need to have a distinct identification. Such identification adequately distinguishes the new product from those that exist in the market. This identification creates a product brand. Additionally, besides branding, packaging and advertising contribute towards a brand name. For instance, Coca Cola is globally identifiable for its name and brand that uses red writings against white backgrounds. Brand naming may be used as a strategy in successful business. Therefore, a brand name can only be launched after thinking of the long term effects of the name on the consumers. Once established, changing of brands may incur huge expenses. A brand of a product serves both the buyer and seller since it helps the consumers to differentiate the products form other varieties. Sharp, effective, memorable and distinguishable branding helps in ensuring customer loyalty. Consumers are believed to use a product repeatedly only wh en they are fully satisfied by the product (Haig 2005, pg. 65). For new products in the market, branding involves various terminologies that are distantly distinctive. These terms include trademark, brand, brand mark and the brand name. According to (Haig, 2005) a brand can be a format, design, term, symbol, name or a combination of these elements. Mainly, a brand needs to distinguish the manufacturer and distributors of the product from those that exist in the market. Alternatively, a brand name refers to the pronounceable brand identity of the product. A good brand name may contribute towards product popularity. Often, a brand name needs to be patented to hinder replication and imitations. On the other hand, a brand mark needs to identify its products using a distinguishable symbol. In most cases, consumers identify the manufacturer of a product using the symbol. For instance, other products manufactured by Coca Cola can be

The bad effects of plastic on humans Research Paper

The bad effects of plastic on humans - Research Paper Example This is because it is non-biodegradable hence an environmental pollutant (Vogel, 2013). It is not only an environmental pollutant, but it has harmful effects to humans. This paper discusses the various dangers plastic presents to humans. Effects of Plastic on Children Most of children toys and equipments, such as baby bottles and teething rings, are made of plastic. They therefore contain phthalates that soften plastics, and Bisphenol A, which makes the hard clear plastics (Schierow, (2011). The children readily consume these chemicals through ingestion. The entry of these toxic chemicals in their body system leads to suppression of hormones in their body system. This therefore results in underdevelopment of some of their body organs. Small exposures to these chemicals have the same effect as when there is a large exposure because of their small body mass (Hochberg, 2012). Effects of Burning Plastic As a method of disposing plastic materials in the homestead, people opt for burning. Burning of plastics emits dangerous gases which, inhaled, may increase the probability of suffering from heart attacks, asthma, emphysema, rashes and nausea among others. Burning of polystyrene polymers, for example the yoghurt containers, leads to production of styrene which when absorbed through the skin may damage the mucous membrane and the eyes. Plastics containing PVC are the most dangerous since the toxic dioxins emitted when burning them is carcinogenic (Vogel, 2013). Some of the waste from the burning of plastic persists for long periods in the environment. As a result, the wind blows them into the water bodies or various sections of the land. The persistent pollutants are therefore able to bio-accumulate, hence are able to increase in quantity in water bodies, contaminated water and food. The exposure of humans to these pollutants is through consumption of animals that consume the products from the water bodies, for example fish may consume mercury-contaminated water (Knig ht, 2012). This may lead to health problems such as cancer, deformation of their children, failure of reproducing, and immune diseases. Impact of Littering Plastic Littering plastics in the environment also have negative effects on our land. It increases the level of land and water pollution. Their disposal on land leads to the degradation of land, where the land reduces its capacity of food production. They block the absorption of water and mineral soils hence lessen the growth of plants and trees (Schierow, (2011). Disposal of a large mass of plastics in the environment can cause landslides, which may cause death of humans. In water, they attract the persistent organic pollutants, which are hydrophobic (Hsieh et al., 2004). They are therefore able to spread the pollutants into the clean environment, where they gain contact with wildlife. Consumption of these wastes leads to health problems such as infertility, deformation of offspring and respiratory problems, which may lead to de ath (Vogel, 2013). Wildlife may also consume the small pieces of plastic that may cause death of wildlife. The increase of death of wildlife reduces the number of tourist attractions, therefore reducing the level of income in the country. Effects of Industrial Production of Plastic Manufacture of plastics leads to emission of large quantities of carbon monoxide, which readily oxidizes to carbon dioxide. Due to the

Halesowen College Essay Example for Free

Halesowen College Essay This report is being written to the Human Resources Manager to support my application for the above stated job. Procedure: This report was compiled by analysing the job description for the above post. I have also analysed the skills which I have acquired in my current temporary post as well as from past jobs and college. Findings: These are the skills that are stated that I feel should be filled and how I am a suitable candidate for the job. I have itemised them under headings shown. Employability Skills Inputting data onto the computer systems I have done this in my job in an opticians I entered the daily and weekly figures for the sales of glasses and contact lenses. Have good time management skills This was proven when I had to use my time to liaise with customers and also when I had to do a required task by a set date, I also arrived to work on time and met any targets that were set. Qualifications I have an English GCSE at a grade D and a Maths GCSE at a grade B. Be discreet and respect confidentiality of information This was a must have skill as I was handling patients personal data on a daily bases at the opticians. Retrieval of information from computerised system I had to retrieve information about the goods that were selling and that were not, I also had to get monthly profit sheets this was done on weekly and monthly basis, I have also retrieved work from my college work and copied it onto my memory stick. General administrative duties I had done this on a weekly basis for example when I was posting appointment reminder letters which were to advise patients to book an appointment because they were now due, I also did the filing on a weekly basis and sent out any faxes to NHS trusts as required, I also did this when working in HR when I had to send out letters to students regarding exams or any other information. Setting up exam data on a computer system I had done this while working in HR when I had to key in the dates and times that students had exams. Having fast and accurate keyboard skills I have done this when working in HR when I had to send out emergency letters to the parents of students regarding the behaviour of students, I also did this when working in the opticians when I had to inform patients that their contacts lenses or glasses had arrived. Be able to show a good standard of literacy and numeracy I have achieved this when I was in college as I have received G.C.S.Es in Maths and English. Processing enrolment fees, including cash handling and using an electronic cash register I had done this on a regular basis when working in the opticians as I was making sales on contact lenses and spectacles on a regular basis. I also did this while working in HR when I had to handle money for coach passes for students. Communication Skills Typing letters and memos I had done this when working in the opticians when communicating with suppliers and staff regarding orders and they day to day running process I had also done this while working in HR when I had to write to students regarding exam times and any other concerns for the attention of their parents. Answering and making telephone calls I had also done this frequently on a daily basis when reminding patients about their appointments and also regarding the completion of the spectacles, I also answered phones will working in Human Resources regarding people asking for application forms and prospectuses.

Abortion Essay -- essays research papers fc

Abortion (Pro-Life) Movement Introduction Abortion is one of the most controversial and talked about topics of our time. It is discussed in classrooms, work places and even on the Internet. Abortion is defined as the termination of pregnancy after, accompanied by, resulting in or closely followed by the death of an embryo or fetus. This definition includes accidental abortion such as, miscarriage and stillbirths. But this is not what is being debated. People want to know if abortion is ethical, if the fetus can feel pain, and when it is more human than non-human. These questions are very difficult to answer and may never be answered in our lifetime. But one thing we as humans do know is that we have opinions, ranging from completely anti abortion (pro-life) to completely for abortion (pro-choice), and anywhere in the wide spectrum in between. Abortion is a movement that was erected almost 40 years ago. This movement has been very controversial over the years; the main reason being that it is something that there is virtually no in between. You either are, or you are not. Both movements, (pro-life and pro-choice) have been one of the most controversial movements in a political presents. The opposition feels that pro-choice does not mean Pro-abortion, it is the right in choosing whether to reproduce, adopt, or abort. It is every human being's right to make there own decisions, and so it is a woman's right to make the choices that affect her life as she see's morally right. It is a woman's right to choose what she does with her body and it should not be altered or influenced by anyone else. As you can see, there are two sides of this movement that are constantly looking for contradictions in what other believes. There are many different viewpoints on abortion in the United States of America. Where most Americans do not feel that abortion is necessarily 'good,' they do believe it is a 'right.' Others have similar opinions. They embrace contradictory opinions and consider abortion a form of murder and yet still feel it should be legal for the truly desperate. However, most Americans think abortions are morally troubling. A recent study by George Hunt shows that neither age nor gender appears to have any effect on people’s current views on abortions. - (Wolf p54) Movement Now that we know so much ... ... that way is not suitable for them, they need to make that decision to create a movement to ultimately achieve their discourse. Through researching movements, furthermore, the pro-life movement, I have to revert to an original statement I already made and that is, movements in today's society are essential. Bibliography Books Used Clark, Thomas. "Thou Shalt Not Play God" The Humanist July-August 1995: p3 Hunt, George W.. "Of Many Things" America 31 January 1998: p2 Lavelle, Marianne. "When Abortion Comes Late In Pregnancy, Though Rare, Most Lefevere, Patricia. "Ex-abortion Providers; Conversation Tales" National Catholic Reporter 16 March 22 2000: p6 Merril, Ted. "Abortion; Extreme Views Ignore Reality" Medical Economics 15 July 1996: p33 McMillan, Jeff. "Focusing On a Woman's Right To Self Defense" The Chronicle of Higher Education. 6 December 1998: pA12 "No Easy Quick Fix Solutions To Abortion Issues" National Catholic Reporter 8 November 1996: p20 Thomas, Judy. "Pro-life Turns Deadly" Newsweek May 13 2000: p64 Wallace, Bruce. "When One Fetus Lives and One Dies" Maclean's

Essay on The White Mountains and My Brother Sam Is Dead :: My Brother Sam Is Dead Essays

The White Mountains and My Brother Sam Is Dead During childhood and adolescence, we are all faced with decisions that will affect our futures. Even a simple choice such as choosing books to read or clothes to wear can make an impact on our lives. The decisions made by Will Parker in The White Mountains and Sam Meeker in My Brother Sam Is Dead, however, are of a much greater magnitude. Their difficult decisions change the lives of many other characters. By choosing to go against their families' beliefs, Will and Sam both become orphans. The two young men are cast out into a dangerous world and have to learn about independence and its hardships. From the very beginning of The White Mountains, Will Parker clearly observes that Capping is a questionable and unethical process: "Why should the Tripods take people away and Cap them? What right have they?" (19) He believes that each person should be allowed to control him or herself and that no machine should be in supreme command. Will's decision to leave home shows this, and his escape to the mountains proves that the Tripods can't make everyone a follower. Will and his friends experience many close calls but are never captured. Will also is tempted to become Capped by the lure of a pretty girl's face (Eloise). He learns that "Before Capping there might be doubts and uncertainties and revulsion. . . . When the Cap was put on the doubts vanished" (133). After hearing this, Will almost gives in to Capping, but then he realizes that in doing so, he would be going against all of his beliefs. In My Brother Sam Is Dead, Sam Meeker clearly shows what he believes by enlisting in the American Revolutionary Army. Even if it means losing his father's love and trust forever, Sam feels that what England is doing to the colonies is wrong. He also knows that if he doesn't fight on the American side, his soul would never rest. Sam Meeker risks everything, including his life, to support and defend the new United States and all of his beliefs. He and the other soldiers could have easily given up and gone home, but they know that by letting the British win, they would show everyone how weak the American army, as a whole, really is. His brave decision to stay does cost him his life, but it also helps to ensure that the Unites States would be free of England.

Plain English at Work: A Guide to Business Writing Speaking by Edward Bailey Essay

Edward Bailey conveys deep yet simple approach to writing and communicating effectively. A comprehensive guide to writing, the book is in the first-person perspective and Bailey’s style to writing simply conveys his thoughts to the reader through simple and understandable words and sentences. The feel of the book is as if Bailey directly communicates with the reader, talking or addressing in a simple way. His aim is to write simply, avoiding complex words and wordy paragraphs that provide clear understanding on the part of the reader. Chapter 1: What is plain English writing? The first chapter of the book discusses the essentials of English writing. Bailey first defined what plain English is: ‘a way of expressing your ideas clearly in writing and speaking.’[1] He then enumerated three principles in plain English writing:  · Style: This involves writing in clear, readable, and simple sentences rather than complex ones. As Bailey suggests: ‘write more the way you talk.’[2]  · Organization: The main idea or topic is immediately written at the start to avoid confusion of ideas or redirecting the flow of the topic.  ·   Layout: Lastly, this principle is merely an organization of thoughts into a bullet form, subtitles or headings that can be helpful, visually. Bailey then discussed the different forms of plain writing as he compared and contrasted plain writing from businessese or business writing. He used businessese as a form of writing dialect which he compared to ‘academese, leaglese, bureaucratese’ etc. Writing should be plain and simple, as presented in the example where business writing often uses wordy sentences on a simple idea that confuses its main point and is sometimes prone to misinterpretation. Plain writing encourages reader to prefer simple words rather than complex one since, according to psycholinguists, the comprehension of complex and simple words of the human mind is a few hundred milliseconds but does not contribute to strain on short-term memory which helps better understanding.[3] He then presented several institutions in society that encourages plain English writing like the US military, federal agencies, and even lawyers. At the end of the chapter, true to his notion of organization and layout, he presented the overall structure of the book and enumerated the ideas that are to be found in the succeeding chapters. Chapter Summary Bailey presented the idea of plain English writing as a means of communicating effectively as well as providing a clear understanding of the main topic or idea. Plain English is easy to read and write that can be used to provide understanding on a simple or complex idea. Wordiness and highfaluting words often contribute to misunderstanding or misinterpretation. The aim of speaking and writing is to directly convey to the reader the main subject or idea, especially on the perspective of business writing. The application of this method is true, especially on business writing since it is essential for members of the working industry to directly convey the message of intent so as to avoid confusion or misinterpretation. In addition, the notion of simple or plain writing may seem unacceptable to some standards of writing because of simplistic use of words. However, the point of writing is to directly convey the message of the writer, and through the use of simple words, ideas ranging from easy to complex can be easily explained through proper organization of thought, word usage, and such. Chapter 2: Style: writing a readable sentence The chapter discusses the first principle Bailey mentioned in effective, plain, English writing. For Bailey, style involves utilizing the way one talk or speaks. ‘Write more the way you talk – with ordinary words, a variety of punctuation, personal pronouns and contractions.’[4] For the author, the most effective way of plain writing is to ‘write the way you talk’ –write as though you are directly communicating with the reader. One should also write in an organized and polite manner. However, the problem with writing as though you talk may sound simplistic or simple-minded. However, Bailey countered this argument by simply writing on the level of how one would communicate with the other. Basically, the difference between talking to a five year-old to a 25-year old is the way one talks. Therefore, writing entails the process of how one would commune themselves to the other. Tips on Talking and Writing[5] †¢ Imagining oneself communicating with the reader minus the phonetic punctuations like uhhs, and ums. Speaking and writing go hand in hand. †¢ Use ordinary words. Wordiness contributes to confusion. o Example: instead of commence, use begin †¢ Variety of punctuation (Question marks are a good way to eliminate monotonous sentences) o Example: The main point is that the defective computer disks are not the responsibility of the manufacturer. = Just who is responsible for defective computer disks? †¢ Use more personal pronouns: It enables using the active voice rather than passive voice. †¢ Use more contractions o Example: Can’t, won’t, don’t, that’s. Rules on Writing Bailey suggested that the use of contractions and the aforementioned tips in writing may slightly deviate from the rules set during the formative years in school. However, Bailey argued that not all rules are followed. He categorized them into three: rules we all agree with, rules few people agree with, and rules amateurs follow and professional don’t. Rules People Follow Bailey mentioned the use the universal rules of writing and grammar. ‘We all know to start sentences with capital letters and end them with periods or other terminal marks of punctuation.’[6] These rules are not the object of controversy in most writing cases since people know these rules and follow them. Rules Few People Agree With Bailey mentioned a case on pop-grammar where he cited an example from the writing styles of The New York Times. â€Å"The Soviet Union evidently is not able to convince Cairo to accept a rapid cease fire.†[7] The use of pop-grammar in this sentence refers to the usage most pop-grammarians argue about. These are the grammar experts who have the know-how on the rules of usage. Rules Amateurs Follow and Professionals Don’t Basically, these rules are used by professionals that sometimes do not follow the standard rules of writing and the issues on pop-grammar. Bailey mentioned John Trimble in his book Writing with Style: Conversations on the Art of Writing; list ‘Seven Nevers’[8] 1. Never begin a sentence with and or but. 2. Never use contractions. 3. Never refer to the reader as you. 4. Never use the first person pronoun I. 5. Never end a sentence with a preposition. 6. Never split an infinitive. 7. Never write a paragraph containing only a single sentence. To Bailey however, the way to simple writing is eliminating the ‘never’ in the aforementioned rules. Professional writing often involves spoken English, and these rules are not often followed, even by professionals. Chapter Summary Bailey enumerated several uses on style. The main argument of the chapter focuses on writing as one would speak. This enables an effective way of communication through simple word use, contractions, and questions as well as putting one’s shoes on the perspective of the writer directly talking to the reader. On the subject of contractions, the use of which may not be acceptable to the standards of formal writing or journalism. It is preferable for these contractions (can’t, won’t) to be spelled out (can not, will not) in order to be considered appropriate usage, especially on academic writing or journalism. Though contractions may not suit formal standards of writing, its usage does not make it wrong or inappropriate. The main theme of the book is to write as though one would speak, and the use of contractions helps in directly conveying messages by being simple and easy to understand. Chapter 3: Organization: getting to the point Chapter Summary In lieu of simple English writing, the main topic or subject should be easily spotted, preferably at the beginning of every paragraph, though not necessarily as the first sentence. This involves what the writer wants to readers to do, purpose or opinion. Often, if main ideas are not placed at the beginning of a paper or article, it confuses and frustrates the reader as they are lost reading through pages of paragraphs without ever realizing what the whole topic is all about. Therefore it is preferable, according to Bailey, that main ideas should be placed up front. Common problems why main ideas are placed at the end:  · to make readers read the entire document: to build the case so reader will more likely to accept the main point  · to re-enact how the writer learned something  · to delay bad news However, most readers do not bother finishing the entire document if main ideas are nowhere to be found up front. Readers bored with the pointless arguments of preceding paragraphs jump to the end in order to understand the main point. In the case of delaying bad news, the whole mood of the paper is compromised as tension and suspense build up – not really the intention of proper business writing. Stating bad news also involves proper tone usage. â€Å"With bad news, tone becomes extremely important. You probably want to say something with a less rude tone than: You’re fired.†[9] The proper way to convey bad news is to directly mention it at the beginning. Why Main Ideas Should be Placed in the Beginning  · It avoids frustration on the part of reader. The reader immediately grasps the idea instead of having to read countless paragraphs without understanding the main idea.  · It directly conveys the message of the writer (to do something, expectation, etc.)  · In writing chronologically, the main idea should be placed at the beginning since it would take time to know what really happened. Readers do not want a blow-by-blow account of what happened. Chapter 4: Layout: Adding Visual Impact Layout is â€Å"something that appears open and inviting.†[10] A good layout of a paper or work encourages readers to plough on through the paper’s entirety and also helps in the organization of thoughts and ideas. Three Layout Techniques  · Short paragraphs: Writing through short paragraphs instead of writing a block of text encourages readers to read more in between spaces instead of having to look at text crammed in one page. The ‘text-heavy’ concept is applied in newspapers as the layout of articles is placed in between-ads or pictures so as not to appear boring.  · Headings: This provides an organized way of arranging thoughts instead of numerous paragraphs. By dividing different thoughts or ideas into ‘subtitles’, it gives a visually appealing look for the reader and also a proper organization of thoughts (e.g. newspapers, textbooks).  · Bullets/Lists: Similar with the use of headings, bullets and lists provide an organized detail of a main subject or idea rather than incorporating all ideas into a long paragraph. On the case of numbered lists, this can be used when providing steps or instructions. Chapter Summary Through the use of the aforementioned thought organization techniques, these methods help the writer in organizing thoughts and ideas in a manner that will catch the attention of the reader and would encourage to read on. In addition, the use of these techniques is not only applied in the business perspective but also in journalism and other forms of writing. It is important, especially on business writing, to organize thoughts or details to directly convey the message and to avoid confusion. This rule also applies to writing in general, as proper writing involves clear and concise thoughts, proper word usage, and organization of thoughts, not merely a hodgepodge of ideas.

Analyzations of Emily Dickinson’s Poems Essay

Emily Dickinson wrote multiple poems describing objects without ever saying the object’s names. A few examples would be her poems â€Å"Leaden Sieves,† â€Å"A Narrow Fellow in the Grass,† and â€Å"Route of Evanescence.† These poems are similar to a riddle. In order to determine what her poem is about one must analyze the poems to identify what the object is by observing how appropriate the description is and how effective the language is in conveying the essence of the object. The first poem, â€Å"Leaden Sieves,† is about snow. The description and language was very clear to understand in this particular poem. Line 2 read, â€Å"It powders all the Wood.† Powder is white. The word â€Å"powder† also suggests that the object gently covers something. More details that lead the reader to believe that the poem could potentially be about snow fall in the following lines, â€Å"It reaches to the Fence/It wraps it Rail by Rail/Till it is lost in Fleeces† (9-11). These lines suggest that snow is covering the fence and its’ rails. â€Å"Till it is lost in Fleeces† is again suggesting that the object is white. Fleece is the coat of a lamb which is white. Lines 14-15 say, â€Å"A Summer’s empty room/Acres of Joints, where Harvests were.† These lines give the impression that it is the winter season. â€Å"A Summer’s empty room,† meaning that summer is gone and â€Å"where Harvests were,† imply ing that what used to be growth is now dead. Dickinson’s poem, â€Å"A Narrow Fellow in the Grass,† is about a snake. The description and language was decently clear to understand in this poem. A reader can easily determine it is some type of creature that resides on the ground, but it is not very clear as to whether it is a snake or maybe a worm. When line 6 stated, â€Å"a spotted Shaft†¦Ã¢â‚¬  this gave assurance that a snake would be the more correct option since snakes can be spotted. â€Å"A narrow Fellow in the Grass/Occasionally rides/You may have met Him-did you not/His notice sudden is† (1-4). These line imply that it is a creature that slithers on the ground, and also that it moves fast because it can happen a upon a person at a â€Å"sudden† instant. Also the person in the poem mistook the object for a â€Å"Whip lash† (13) which is a rope. A snake is shaped like a rope. â€Å"Route of Evanescence† is very short poem so it’s description is difficult to catch onto. The length of poem plays an important part in the poem’s language though. This poem is about a hummingbird. Line 3 says, â€Å"A Resonance of Emerald† describes the object as possessing a deep, beautiful green color. â€Å"And every Blossom on the Bush/Adjusts it’s tumbled Head† (5-6) suggests flowers that are moving as if perhaps they have just been drank from by a hummingbird. The word â€Å"rush† in line 4 and the short length of the poem implies that the object is something that moves fast and is there and then gone in a blink. The final poem (#585) is about a train. â€Å"I like to see it lap the Miles/And lick the Valleys up† (1-2) suggests not only that the object moves but also that it can cover great distances by using the word â€Å"miles.† Also the object makes some type of noise. The following lines are two examples of the object having the ability to make noise, â€Å"In horrid-hooting stanza† (12) and â€Å"†¦neigh like Boanerges† (14). Lastly. the lines â€Å"The-punctual as a Star/Stop-docile and omnipotent/At its own stable door† (15-17) insinuates something arriving at a destination at a set time like a train does at a depot. Poems can describe objects without saying the object’s names. Readers can determine what the poem is about by analyzing the poems, observing how appropriate the description is, and how effective the language is in conveying the essence of the object. Dickinson’s poems â€Å"Leaden Sieves,† â€Å"A Narrow Fellow in the Grass,† and â€Å"Route of Evanescence† were riddles they were soon solved after a lot of analyzation.

Girls and poverty Essay

The gap between the world’s rich and poor keeps widening. Over the last 20 years, the market share of the least-developed countries (700 million inhabitants) has decreased from 1 percent to 0. 6 percent of the world’s total commerce. â€Å"The majority of the population in black Africa is poorer today than a generation ago,† writes French economist Philippe Jurgensen in Challenges magazine. In Ethiopia, for example, 67 million people live on one third the wealth of Luxembourg’s 400,000 inhabitants. Jurgensen notes that European farmers are entitled to receive a daily subsidy of 2. 5 euros per cow, whereas some 2. 5 billion people live on less than that each day. Thus, in many parts of the world, â€Å"a poor person is worth less than a cow,† says Jurgensen. (Bowler, 1983, 15) The present society today is composed of a vast population that is so much divided by the economic status of each individual. There are those who have strived and attained the wealth that they wanted, and there are those who remained in their state and stayed poor all their lives. This is the situation that social Darwinism suggests. (IRN Zimbabwe, 2003, 19) The vast income divide between rich and poor segregates people and even countries from one another. Not long ago the fortune of the richest man in the United States surpassed the combined net worth of more than 100 million of his fellow Americans. Globalization has also favored the growth of rich multinational companies that have practically taken over the world market for certain products. In 1998, for example, just ten companies controlled 86 percent of the $262-billion telecommunications business (Gelb, 1986, 17). The economic clout of these multinationals often exceeds that of governments and, as Amnesty International points out, â€Å"human rights and labour rights are not a priority on their agenda. (Gelb, 1986, 10) Because of this fact, economic prejudice and oppression of the poor is very eminent within the communities of any nation. At so many situations, it could be noted that the poor are the ones discriminated from receiving the needed provisions that they ought to receive from the governments. Their rights are duly suppressed simply because of the fact that they have not much financial source to support their need or even their rights. Sadly, the situation of the poor becomes even poorer every second that the society advances ahead through technology, while the rich ones become richer because of their capability to use capitalism as a source of business, which would give them even more financial freedom. At this point, the existence of social Darwinism already becomes clear. Yes, Social Darwinism clearly portrays the psychological distraction that the poor ones get from their situation in life. Being poor have naturally made people commit the biggest mistake of simply accepting what they are. Their blinded mind that focuses on their misery has dragged them to the dreadful situation of helplessness that they are dealing with right now. Certainly, in relating the said theory to the actual situations of the humanity, it could be observed that the idea of Darwinism is indeed true and is obvious. Because of the fact that there are those who have power, mainly because they have the capability to gain the said authority due to their accumulation of wealth, the oppression of those who do not have the sources to attain power continues to rise. How is this proven? The following paragraphs that would pertain to the actual current issues shall clearly state the situation of the society regarding social Darwinism. With the existence of Social Darwinism as it is, it could be noted that most of the victims of poverty around the world [particularly in America and Africa] are young children and teenage girls as well. Obviously, the main attack of poverty directly affects the lives of the young ones as they stand as the most vulnerable elements of the society during these particular events and social dilemma. To understand better, the situational elements that contribute to poverty both in America and Africa are to be identified herein. Elements of Poverty Poverty is indeed wide spread in the whole world. Because of the lack of ability of the world governments to accurately provide people with what they need due to the fast-growing population, many among the human society are set aside and pushed towards poverty. Hence, as a result, their offspring and the generation that follows their line then remain in the said economic status. There are only a few among the many who are able to succeed in running away or struggling hard to change their status in the community. (Korten, 2001, 17) As a result, those people steadied in their situation of being poor already loose hope in coping up with their needs. The fact that they are suppressed in having the things that they need because of their incapability to pay, they then develop the idea that there are no ways for them to survive from their miseries in life except for the fact that they need to live by and accept their life as it is. It might then raise curiosity among readers on â€Å"what are the real causes of poverty among people in the society? † In the diagram that follows, a summarized presentation of the said issue shall be addressed showing what is actually driving the poor sector of the society remains the way that they are. Analysis of Diagram: In the diagram presented above, it could be observed that there are three major reasons why the poor remain poor. The said reasons are as follows: †¢ Economic Imbalance This factor pertains to the fact that that world’s wealth is not evenly distributed to every person making up the population of the society. Because of the fact that there are those capitalists that aim to put up their own businesses to be able to gain more profit from their original amount of money invested on the said business entity. It is through this that they are able to gain power over the others who are struggling for survival from being poor. †¢ Population Growth It is an irony that those who are poor are the ones bearing many children, children of which they are not able to support. This is because of the idea that they believe in that their children would be the ones who would struggle for better life for them. The more children they have, the faster they would be able to recover from their misery in poverty. However, this idealism has been proven a fallacy. For a fact, as the children of the poor sector add up, the more they feel the terrifying experience of their situation. †¢ Psychological Disposition Based on psychological findings, poor people tend to ease their burden by telling themselves that they are already contented in the lifestyle that they are living in, and that they have nowhere else to go. As a result, the capitalists feed on this thought by contributing to the idea that without ample finances to support their needs, they are not going to get what they actually ought to have for a living. Basing from these three reasons, it could be observed that poor people simply tend to remain the way they are and the rich ones try to support the said situation by gaining more and not sharing what they have to those who are actually needy. As a result, people who are poor gain three major reactions to the situation. The said reactions include contentment on being poor, lack of self-trust and subjection to social discrimination; these are the things that the poor sector of the society needs to deal with everyday. Hence, America, being surrounded by capitalists and investors, has the rich and the poor sectors which are widely separated from each other. The fact that these capitalist know what to do with the money that they have, they are able to come up with ways by which they can still increase the wealth that they already posses. On the other hand, those who are poor have lesser ideas as well as courage in creating new ways to find a way of living. Certainly, the rich ones who have greater education have greater chances of creating possibilities for themselves to attain financial success in their lives. More often than not, the rich ones who are already settled in their situation are the ones who have greater chances of increasing their authority and power in the society through the use of their finances (Gelb, 1986, 22). Meanwhile, the poor one who are receiving lesser than needed are focusing on the things that they could only attain. They have lesser time spent on thinking how to increase their finances since they are already only trying to live by with what they have, and they do not have enough hopes of spending their time in planning, since they are already so consumed with their present situation. The Teenage Girls and their Reactions to Poverty There are likely three major results of poverty among young girls both in America and Africa. The said three major results are as follows: Diagram 2: The effects of Poverty on Young Teenage Girls in America and Africa Explanation: From the diagram presented herein, it could be observed that girls from both Africa and America who for some reasons are afflicted by poverty react in almost the same way to the level of being directly affected by the situation (Tanenbaum, 2000, 13). Most likely, their health and their safety becomes the most vulnerable element that needs some attention from the governing authorities who have concern over the situation (Riordan, 2004, 18). Undeniably, although the said societies are separately identified as somewhat different in terms of economic standing in the world trade, the reasons behind their poverty levels are somewhat identical that brings the results of the said situation in the society towards the teenage girl-population of the said communities somewhat common and identical as well. (Vendela, 2004, 18) Conclusion The belief behind the existence of the poor and the reasons behind the said situation is naturally noted as something that needs to be closely identified to be able to help solve the issues that bind poverty with that of human society today. The young ones, being the main target of the situation [teenage girls in particular] are facing a great challenge of remaining strong in facing the said issues of lacking the needed strength. Psychologists and other government authorities could help much in defining the different solutions that are made available for the ones affected by the afflictions brought about by poverty in both industrialized and still-developing countries such as that of Africa. References: †¢ IRIN News South Africa: Land ownership remains racially skewed May 24, 2005 †¢ IRIN News Land reform in Southern Africa July, 2003. †¢ IRIN News Zimbabwe: Land reform omits farm workers Land reform in Southern Africa July, 2003. †¢ Bowler, Peter. The Eclipse of Darwinism: Anti-Darwinian Evolution Theories in the Decades around 1900. Baltimore, 1983. †¢ Gelb, S. A. â€Å"Henry H. Goddard and the Immigrants, 1910-1917: The Studies and their Social Context,† Journal of the History of the Behavioral Sciences 22 (1986): 324-332. †¢ Rosenberg, Charles E. â€Å"The Bitter Fruit: Heredity, Disease and Social Thought,† Perspectives in American History 8 (1974):189-235. †¢ David C Korten. When Corporations Rule the World. Berrett-Koehler Publishers. (2001): 345-346. †¢ Founou-Tchuigoua, Bernard Food self-sufficiency: Crisis of the collective ideology African agriculture: The critical choices. United Nations University Press (1990) ISBN 0-86232-798-9 †¢ Milich, Lenard (1997) Food security in Pre-Colonial Hausaland . World Commission on Protected Areas (1995-2006) WCPA West and Central Africa Region Key Issues The World Conservation Union National Academy of Sciences Lost Crops of Africa:Grains ISBN 0-309-04990-3 publication announcement March 4, 1996 †¢ Future Harvest With time running out, scientists attempt rescue of African vegetable crops. News Feature November 29, 2001 †¢ Gouse, Marnus et al. Three seasons of subsistence insect-resistant maize in South Africa: have smallholders benefited? AgBioForum Volume 9, No. 1 (2006) †¢ Singh, B. P. (2002) Nontraditional crop production in Africa for export. p. 86–92. In: J. Janick and A. Whipkey (eds. ), Trends in new crops and new uses. ASHS Press, Alexandria, VA. †¢ Leora Tanenbaum. (2000). Slut! Growing Up Female with a Bad Reputation. Harper Paperbacks; 1 edition. †¢ Teresa Riordan. (2004). Inventing Beauty: A History of the Innovations that Have Made Us Beautiful. Broadway Publishing. †¢ Vendela Vida. (2000). Girls on the Verge: Debutante Dips, Drive-bys, and Other Initiations. St. Martin’s Griffin; 5th edition.

Understanding advertising media Essay Example | Topics and Well Written Essays - 1000 words

Understanding advertising media - Essay Example A small conclusion follows at the end of the paper as a summary to the detailed discussion.Internet defines a small network provided that the 'i' is not capitalized. "The Internet" however, defines the Internet of internets and is the immense global network spread all over the globe. A formal definition can be summarized as "a global networks that links thousands of computers by data lines and wireless systems".According to the Wikipedia web site the predecessor of the Internet is called "ARPAnet" (Advanced Research Projects Agency Network), and was originally employed as one can easily conclude for military purposes by the U.S in 1969. The Internet catalyst today, the core of the Internet in other words, is the NFS (National Science Foundation).Even though the Internet provides a lot more services other than those known to the wider audience such as Telnet and FTP, the paper focuses to the advertising medium of the Internet, namely the WWW (WorldWide Web). The WWW is a hypermedia in formation system that links computer-based resources around the world. That is includes a lot more than the familiar to most of us microcomputers, namely servers and mainframes and other sharing resources or intangible resources liek database systems that reside in the electronic mediums we are familiar with. Such resources become available to us through the web browsers. Browsers enable words or icon to display text, video, graphics and sounds on computer screen. The most famous browser to most of us is more likely the Internet Explorer but others like Opera and Mozilla have been catching up in popularity. 90% of the users and using the Internet for email exchange and 77% and 69% for general information and surfing respectively. 46% only are using it for their work and 27% and 26% for stocks' quotes and job searching respectively. Trading and banking are low in the pyramid with 12% and 7% respectively. Apparently the Internet has not become integrated to every day activities yet and its potential remains unknown to the wider public possibly due to ignorance or fear due to inexperience with its working and safety mechanisms. The Internet facilities are mostly used by higher education level persons, at a younger age of 18,5 and high level income. Details of Internet users' activities can be viewed at the Stanford University Web Site at Advertising Format Advertising techniques employed are the banners displayed on web pages, the key words entered in search engines, sponsors for web sites and emails send to users, and viral marketing with the use of email addresses a person acquires through the recipient lines of an email. Other common techniques include mobile marketing and a variation like PPS, Kiosk and Podcasts. The most famous search engine is inarguably Google. With ongoing update on any moment, the Google web site enables chat with MSN, AOL, and Yahoo instant essaging system without any program or Java applet. Banner rates are set on 5 CPM. The second most popular search engine is Yahoo! with ongoing frequency at any moment that does not charge the customers, while more than 80% of users reach UK Online consumers through partners including: MSN, Yahoo, Lycos, AltaVista and others. There are of course of rates for this service. Another advertising technique has found applicability through the most popular chat client program. MSN Messenger

No need for topic Assignment Example | Topics and Well Written Essays - 500 words - 1

No need for topic - Assignment Example To justify racial discrimination, skin color was considered as an important qualification for members to fit into a certain group in the civil society. South America and South Africa were subjected to long periods of slavery and segregation based on race. Comparative history in America shows that the North and South regions differed greatly in their outlook toward slavery. American sectional conflict was experienced as the conflicting interests between the South and the North became evident over the debate about slavery. The North was known for its development and high profits earned from cotton farming while the South blamed Northern exaggeration in economic exploitation for their backwardness. However, the North considered slavery to be the stumbling block to South’s development. From 1830, the debate about slavery hardened between the two sections with the South defending it by saying that it benefited the Negroes (Frederickson 156). On the contrary, the Northerners argued that it was inhumane to violate human rights through subjecting them to bondage, repression and brutality inherent in slavery. The aggression between the two sections over slavery led to an antislavery movement in the American revolution that led to the abolishment of African slave trade by the congress. According to Douglass (Para 4), 4th of July is the day for celebration of independence and political freedom for the United States from colonialism. It reminds them of the acts, memories and the wonderful tell signs associated with liberation from colonial rule. The attainment and celebration was the beginning of a new life in the United States because it gave citizens the civil rights and freedom opportunity to participate in the building of the young American state. The term river is used to mean people’s actions, which may improve the well being of the society if positively initiated. On the other hand, if executed under fury

Extra credits Essay Example | Topics and Well Written Essays - 500 words

Extra credits - Essay Example Dith Pran had suffered a great deal for approximately four years before he was able to escape to a refugee camp. Here he was later rescued and reunited with his friend Schanberg. The evacuation from Saigon led to clearing of and falls in Phnom Penh paved way for a more ruthless Khmer Rouge that led to the ruthless genocide in which a lot of people lost their lives (Dawn, Remsing, Hmong Folklore). The film tried to preserve the historical accuracy and ideologies and the portrayal of events as they happened. A lot is learned from the film, even though, the producers skipped some issues that occurred. They try to keep the most important issues like cultures to give the film the touch of Cambodia setting and portray the genocide picture in a clear way especially when panic and desperation arises when violence breaks out. This is an American film that talks about Hmong American community and a retired auto worker Walt Kowalski. Kowalski is a lonely man since his children do not really care about him. In addition, the neighbours he was used to had moved to other places and others passed away and misplaced by Hmong immigrants from Southeast Asia who he hated so much. His life was a quiet one until someone tried to still his Gran Torino. From this event, a young man called Thao is introduced to Walt’s life when his gang forces him to go and steal Walt’s Gran Torino. However, he was caught red-handed, and Walt decided not to shoot him. When Thao’s mother and sister Sue discover what Thao had planned to do they forced him to work for Walt as a way of apologising, he was forced to do odd jobs. This relationship of Walt and Thao lead to the change of their lives. They treated each other as a family to a point where Walt includes Thao in his will leaving him the Gran Torino in a condition that he will never try to modify it in any way. He also

Chevron Corporation Essay Example | Topics and Well Written Essays - 2000 words

Chevron Corporation - Essay Example Market Segmentation, by definition, is the grouping of customers into sub-units or segments based on their needs implying that a particular market segment has the same needs and as such, a business develops the same marketing strategy to respond to the needs. Segmentation of target markets takes three approaches namely undifferentiated, concentrated and differentiated. In this regard, undifferentiated segmentation entails a business treating customers as the same or when an organisation targets homogenous market while concentrated segmentation occurs when a firm focuses on several market segmentations that have same needs and preferences, for instance, price sensitive consumers. However, differentiated market segmentation entails a business targeting many market segments or heterogeneous markets as with the case of Chevron Corporation because it has various business segments. Chevron’s market segmentation depends on both the upstream and downstream business segments. Upstream business operations include exploration, development and production of natural gas as well as crude oil while downstream operations involve crude oil refinery, marketing in addition to the transportation of the finished or the final petroleum products.Nonetheless, businesses divide their market using demographics, psychographic, behavioural and geographic criteria when segmenting their markets. Demographic segmentation takes into consideration customer characteristics including gender, age, education, income status, cultural background and job.

Social Work; Blaming the victim(critical thinking) Essay

Social Work; Blaming the victim(critical thinking) - Essay Example This implies that she is responsible for the abuse, or at least could have prevented it, if she had taken more of an effort to avoid them. It places the responsibility on the victim to avoid the perpetrator. By telling her parents they had intervened it attempts to deflect the attention from the original crime or situation to hold the victim, Danielle, responsible. Victim blaming in this instance was subtle, but still existent. By holding Danielle responsible, implying she â€Å"deserved† or instigated the bullying by sending emails as well, the school blamed her for what happened. Because they believe the bullying wouldn’t happen without a â€Å"reason†, they believe the victim must have somehow provoked the actions. By blaming Danielle, it also allows the school to escape the blame from their own lack of action. They are able to side step the fact that they didn’t take strong, appropriate, immediate action against the bullies. It deflects the attention from the school, and the actual bullies, to Danielle, the victim. The memo was an indirect way of blaming the victim. Although at no point does it directly say Danielle was responsible, it insinuates it by implying she could have taken action by blocking the emails or following their other suggestions. It also diverts from the intensity of the bullying by avoiding, through exclusion, that there were other forms of bullying than just emails. The emails were only a small part of the actual bullying that occurred. The school didn’t address ways to counter slanderous actions like keeping her from making the team, bullying her in person, and spreading rumors. The memo they sent out only addressed a small portion of the bullying. Even if the emails were the main concern, the memo still holds the victim accountable by saying they shouldn’t’ respond to bullying—that by countering a bully’s actions, the victim is responsible. By not taking stronger action and by blaming the victim, the school